Vicky Kaushal becomes the new face of Biardo

In the days leading up to the shoot, members of the ‘collective artists, cutting crew’ and Byardo’s marketing team solved challenges to create a smooth shoot. The transition to mass production included three major locations, coordinating a large number of junior artists and creative departments. With the massive set, which had to be prepared, the production design team started work last night, with the crew on the sets at 3 pm and the shooting with Vicky Kaushal at 7 pm. The shooting of a 60-second film, two 15-second films and a photo campaign with Star was completed in just 4 hours.

Sujot Malhotra, CEO, Biardo said, “Our collaboration with the collective cast and cutting crew is not like working with any agency. Their incredible passion, determination and willingness to step up and take risks when others won’t is the true spirit that, working together, always makes us feel like we’re vibrating together. He is sharp, delivers precise execution and gives quality post-shooting treatment.”

The Cutting Crew has over 18 years of experience in conceptualizing and creating advertising campaigns and has successfully campaigned for brands such as Jack & Jones, Daniel Wellington, Mumbai Indians, Fast & Up and Zebronics. Overall, it was a master class in execution considering the constraints.