Business

Coca-Cola’s ‘Vault’-like bottle made a splash in India, the lid will open only with Bluetooth

Photo:FILE coca-cola bluetooth enabled locked coke bottle

Highlights

  • Coca-Cola has launched a special bottle in India
  • Its lid will open only after unlocking via bluetooth
  • This bottle is getting a lot of buzz across the country.

On the occasion of Diwali, companies always try to do something new to increase their sales. In this effort, the world’s leading cold drink manufacturer Coca-Cola has launched a special bottle in India. Customers can use it as a Diwali gift to each other.

The biggest feature of this limited edition Coke bottle is that its lid Bluetooth Will open only after unlocking from. For this, the company has also released a campaign named #MilkeHiManegiDiwali. With its launch, this bottle is getting a lot of discussion across the country.

Gift this locked bottle on Diwali

This ‘Lock’ Coke bottle from Coca-Cola India is equipped with a Bluetooth-enabled cap. This bottle can only be opened in the presence of the sender via the bluetooth of his phone. This is the first product innovation of its kind by Coke in India. The objective of Coca-Cola’s campaign is to encourage customers to celebrate this Diwali together with each other. You can send this bottle to the recipient’s home address with a personalized message. For this, Coke has also started a microsite.

Locked Coke will be booked online

You cannot buy a special bottle of Coca-Cola from a local shop. For this, you have to book online order by visiting Coke’s microsite. The address of the person to whom you wish to send the Locked Coke bottle must be entered. Apart from this, customers can also send customized congratulatory messages along with the bottle. This locked bottle will reach the given address via delivery. But the lock of the bottle will open only in the presence of the sender.

cherish the memory of your loved ones

Kaushik Prasad, Marketing Director, Coca-Cola Brand, said, “At Coca-Cola, we are introducing a first-of-its-kind innovative product to our consumers. It is a great way to connect people and build a physical presence. can be proved.

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