Entertainment

The beautiful valleys of Kashmir again became the first choice of Bollywood, Emraan Hashmi-Vicky Kaushal also busy shooting

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Bollywood in Kashmir

Bollywood in Kashmir: Kashmir and Bollywood have a long relationship, Kashmir used to be the favorite destination for the Bollywood film industry till the 1980s before violence broke out in Kashmir in 1989, but now after 32 years, Bollywood is once again turning to Kashmir. The Jammu and Kashmir government has received over 500 applications from film makers across the country to allow shooting in the Valley.

This year more than 150 films have been shot in the beautiful tourist destinations of Kashmir Gulmarg, Pahalgam and Dal Lake, apart from Bollywood films, TV serials, web films, video albums and shoots of Kamarshil ad have also been shown. The return of Bollywood after 32 years has brought a smile back on the faces of the people associated with the tourism department.

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Emraan Hashmi and Bollywood star Vicky Kaushal are also busy shooting for their new film in Kashmir these days. Emraan Hashmi’s new film ‘Ground Zero’, in which he plays the role of an army officer, has been seen shooting in different locations of Kashmir for the last 15 days. While Vicky Kaushal is looking for beautiful locations in the picturesque plains of Pahalgam for the shooting of Sam Bahadur. According to the information, in the story of these two films, the beauty here is giving a new life to the film.

Talking to India TV, Tourism Secretary Sarmad Hafeez said that this year not only Bollywood is moving to Kashmir in large numbers but South Indian films are also being shot in Kashmir. With the arrival of these film units, new avenues will open for the people of Kashmir and tourism will also get a boost.

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Sarmad Hafeez also said that under the new film policy, the Jammu and Kashmir government has put the permission system under the Public Service Guarantee Act (PSG). The J&K administration has to give permission to the film makers within the stipulated time of 30 days. To make it easier for the manufacturers, a single window system has also been installed. Film producers can apply for permission online.

Talking about the 70-80s of Kashmir, no such film would have been made which has not been shot in Kashmir for some part or any song. It is now expected that this return of Bollywood and the opening of the first multiplex cinema in Kashmir will not only give a further boost to tourism, but will also improve the economic system here.

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Arti Raturi

Arti Raturi is a Senior Journalist at Youthistaan.com
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