Unique scheme of food delivery company; ‘Eat now, pay later!’

Nowadays people have started ordering food of their choice through food delivery applications in their homes and offices. India is dominated by Zomato and Swiggy. People order food from the food outlet of their choice and opt for online or cash payment. By the way, in the present era of e-commerce, ‘Buy Now Pay Later’ ie BNPL scheme is also running indiscriminately. However, this option of payment is currently limited to clothing and life necessities, in which people buy first and pay after some time. BNPL facility in the food delivery business is currently not available in India. But England-based food delivery company Deliveroo has started an ‘eat first, pay later’ scheme and customers are giving mixed response to it.

Yes, Deliveroo has tied up with an England-based financial services company Kalerna and is providing payment credit to its customers through this company. Some people have praised this plan, while some are criticizing it as rubbish.

Some people have said in response that this will increase the burden of unnecessary debt on the people. On the other hand, it is being said from the company that customers do not need to worry about their credit score. Let us tell you that Deliveroo was founded in 2013 by two people named Will Shu and Greg Orlowski. In England, Deliveroo’s competitor Clearpay does not offer this type of payment option. You tell me, if Zomato or Swiggy brings this type of ‘eat now, pay later’ scheme in India, will you like it?