New Delhi, Media rights of Tamasha Cricket i.e. Indian Premier League, IPL were sold after two days of auction. This time television and digital rights have been sold to different companies. The IPL matches on television will be telecasted by Star Network, while the rights for digital broadcasting have been won by Viacom18. In this way, Jio’s entry was made through the digital broadcast of IPL. Together, both the companies made a bid of Rs 44 thousand crore.
The auction for the broadcast rights of the next five seasons of IPL i.e. 2023 to 2027 was completed on Monday. Television broadcast rights for the Indian subcontinent have been awarded at Rs 57.5 crore per match and digital broadcast rights at Rs 50 crore per match. Their total bid is 44,075 crores. According to reports, Star Group has bought the television broadcasting rights for Rs 23,575 crore and Reliance’s Viacom 18 for Rs 20,500 crore.
Earlier, Star Group had bought the rights of both television and digital broadcasting for Rs 16,348 crore. According to this bidding, the rights for television and digital broadcasting have been sold for two and a half times more than last time. For a little more than 400 matches, the Board of Control for Cricket in India will get Rs 44,075 crore. In this way BCCI will get Rs 107.5 crore for every match. In this sense, IPL has now become the second most expensive league in the world. Only the National Football League of America has received more money than this. He gets Rs 133 crore for telecasting a match.