Dhanteras: In this Dhanteras market, people bought gold fiercely

Dhanteras 2021: Dhanteras started well before Diwali in the markets and the sale of gold jewelery and coins is on the way to reach pre-Covid levels, regaining the lost shine. This time on Diwali, the concern of the epidemic seems to be decreasing a lot. Apart from this, with the increase in the demand for gold, jewelery shops are also decorated and there has been a rush of customers.

Online sales also increased
There has also been an increase in sales in stores and online. This time on Dhanteras, especially the sale of light gold products has increased. According to Hindu belief, Dhanteras is considered to be the most auspicious day for the purchase of precious metals to utensils. For this reason, there is a lot of excitement in the markets today.

what is the price of gold today
Gold prices were in the range of Rs 46,000-47,000 per 10 grams (excluding tax) in the national capital on Tuesday. At the same time, in August 2020, it had reached a record level of more than Rs 57,000. However, the gold rate is still 17.5 per cent higher than the Dhanteras 2020 price of Rs 39,240 per 10 grams.

sales will reach the pre-covid level
Ashish Pethe, chairman, All India Gems and Jewelery Local Council, said, “We expect the sales volume to remain the same (compared to pre-Covid levels) as rates have increased from 2019. Expect a growth of 20 per cent.

Offline sales up 40 percent
Jewelery shops have seen an increase in consumer footfall, which shows the resurgence of offline shopping. Compared to a year ago, there has been a 40 percent increase in the number of consumers going to the store.

Gold worth Rs 75,000 crore sold
Usually, 20-30 tonnes of gold is sold on the day of Dhanteras and this year according to the companies in the sector, the quantity is expected to be slightly higher. The Confederation of All India Traders (CAIT) said that the jewelery industry has recovered from the slowdown caused by the pandemic. CAIT said in a statement, “Today on Dhanteras, 15 tonnes of gold worth about Rs 75,000 crore has been sold across the country.

how much is expected to be sold
CAIT said that this includes estimated sales of about Rs 1,000 crore in Delhi, about Rs 1,500 crore in Maharashtra, about Rs 600 crore in Uttar Pradesh. In South India, sales are estimated to be around Rs 2,000 crore.

Better demand than last year
Balram Garg, managing director of Delhi-based company PC Jewelers, said that the demand during this Dhanteras is much better than last year. “Till now our showrooms were crowded with people. Consumers are buying light weight jewellery,” he said. Bachraj Bamalwa, co-founder of Kolkata-based company Nemichand Bamalwa & Sons, also said that consumers did not shop in the last two years due to the pandemic and now with the situation returning to normal, people are stepping out and making purchases.

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