Business

Surat : What is said about you in your absence is your brand image : Expert

Organized a Dialogue on ‘Brand Development’ in the Business Presentation & Knowledge Series meeting organized by SGCCI Business Connect

Business presentation and knowledge series meeting was organized by SGCCI Business Connect Committee of Dakshin Gujarat Chamber of Commerce and Industry. Discussion took place on ‘Brand Development’ in the meeting. In which Himadri Sinha as the keynote speaker gave important guidance to entrepreneurs on how to brand their products.

Bollywood megastar Amitabh Bachchan also does branding

Chamber of Commerce President Himanshu Bodawala said, Branding of its products has become essential for the success of any business. Branding involves creating a lasting and positive image of a business and is a way of promoting your products and services by advertising your brand. In today’s era, strong branding helps a business to grow. He cited the example of Bollywood megastar Amitabh Bachchan and explained that Amitabh Bachchan appears in eight out of ten commercials on TV shows. Actually they do not need money but people are interested in seeing them continuously on TV and they are branded. He is equally active in social media. Hence branding is the demand of today’s era and without it the product cannot be sold.

People will forget what you said and did, but how you made them feel will always be remembered

Speaker Himadri Sinha said, logo or advertisement is not branding but what is said about you in your absence is your brand image. People will forget what you said and did, but how you made them feel will always be remembered. This is how the brand stays connected to the people. Branding does not require money but it does require an approach. Big sustainable brands are the ones that actually solve people’s problems.

Every brand has a unique personality just like an individual

Every brand has a story behind it and every brand has a unique personality just like an individual. You have to work hard to find personality in it to make your own brand. He highlighted some important facts about branding. For this he explained through various examples. So the SBC members took special interest in this subject and each member enthusiastically participated in the discussion.

In the meeting, Honorary Minister Bhavesh Taylor, Honorary Treasurer Bhavesh Gadhia and Group Chairman Bijal Jariwala gave important suggestions for the development of SBC. The meeting was conducted by SBC President Advocate Paresh Parekh. Committee coordinator Sneha Jariwala conducted the presentation of SBC members in the meeting. SBC members briefly introduced their profession. Committee advisor Tapan Jariwala introduced the keynote speaker. In the end Chirag Desai, Co-Chairman, SBC Committee thanked the survey and concluded the meeting and dialogue.

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