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7 big changes in 7 days: Know how Twitter has changed after being sold to Elon Musk

Photo:FILE Twitter changes

Ever since Elon Musk bought Twitter, there has been uproar, inside and outside Twitter. In the past week, the world’s richest person has made several changes to the microblogging company, including lay-offs, $8 for blue ticks, ads, home pages, and more.

According to the news agency Reuters, Musk has taken a series of decisions affecting employees, advertisers and users, causing a lot of upside in the social media company. The Tesla boss, who will now also serve as the chief executive of Twitter or ‘Twitter Chief’, takes a look at the changes he’s made over the past seven days:

1) Sorting: Musk made the first attack on top management as soon as he arrived. Top executives including CEO Parag Agarwal, CFO Ned Sehgal, legal affairs and policy chief Vijaya Gadde were fired. Apart from this, the company is laying off about half the workforce i.e. about 3,700 employees while doing layoffs. Which has started on 4th November.

2) $8 for a blue tick: Twitter has been providing blue ticks to its users till now. But now Tick will charge $8 for Blue, which includes Blue Tick Verification, Verification of Answers, Mention and Search. That is, money will have to be paid for all these works. Apart from this, only blue tick users will be allowed to post long videos and audios. With this help, Musk wants the company not to depend on advertisers.

3) Advertisers: A group of corporate advertisers has distanced itself from Twitter for an entire month. That is, they will not advertise on Twitter. Major American companies like General Motors, General Mills, Audi of America, Oreo maker Mondelez International, Pfizer Inc and Ford are prominent in this. Apart from this, many advertisers have stopped advertising on Twitter. Companies are under increasing pressure to decide whether to continue spending on Twitter after Musk took over last week and introduced sweeping changes, including content moderation.

4) Content Moderation: Elon Musk has said the company will set up a content moderation council with a “widely diverse perspective.” He had said that the council would be accountable for all major content-related decisions and no account would come out of suspension before that council was called.

5) Pay Per View: As The Washington Post reports, Elon Musk is exploring an option to allow users to post video content behind a paywall. In other words, video feature Twitter was working on a feature that would charge people to post videos and charge users to watch them.

6) Homepage: According to the Verge report, the Tesla chief requested that the homepage of Twitter users who logged out of the site be redirected to the Explore page.

7) Return of Wine: Musk put out a poll on Twitter asking people if they should bring back Vine. Actually Vine was a video service of Twitter, which was bought by Twitter in 2012 but closed in 2016. Of the approximately 5 million people who participated, 70% said “yes”. He has instructed Twitter engineers to work on bringing back a Vine that could be ready by the end of the year. This feature can compete with Instagram.

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