Logo Crisis: Similar ‘identity’ fight between 2 big airlines of the country, complaint reached to DGCA




  • Jet Airways asks SpiceJet to instruct it to remove ‘identities’ like its planes
  • Jet Airways aircraft were leased to some domestic airlines like SpiceJet
  • The Jet Airways logo has also been painted with Spicejet on the planes.

Logo Crisis : A glimpse of how important its identity is for any company, that is, its logo is clearly visible in the fight between two major airlines of the country. We are talking about two airlines of the country, first of which is SpiceJet and second is Jet Airways ready to fly once again. Both the companies are fighting for the same identity, now the matter has reached the DGCA.

Jet Airways has filed this complaint before the Director General of Civil Aviation (DGCA). Jet Airways has asked SpiceJet to instruct it to remove the ‘identity’ like its planes. The airline says that SpiceJet’s planes have the same identity as its planes, which is misleading the public as well as a security threat.

what is the matter

Every airline has its own identity in some particular color combination and its planes also have a unique logo. This is called ‘livery’ in English. In a letter to the DGCA on June 21, Jet Airways said, “After the suspension of air operations in the year 2019, we had returned several aircraft on lease. These were later leased out to some domestic airlines like SpiceJet.

Jet logo on SpiceJet planes

Jet Airways said, “The company’s logo has also been painted on the aircraft, but despite that, if one looks carefully, the symbol is still visible.” The letter said that some of these aircraft accidents or incidents. and their photographs have been widely circulated in the media.

Here is the answer of SpiceJet

On this matter, a SpiceJet spokesperson said in a statement, “We have not received any communication from DGCA. Older aircraft are being phased out and many aircraft have already been removed from the fleet. His place is being operated by 737Max.” However, Jet Airways did not react in this matter.

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