Entertainment

Know what is the issue due to which it has been decided to stop shooting in Telugu film industry from August 1

The Telugu film industry, which got rid of Bollywood sixes with films like Pushpa and RRR, is caught in a big mess of its own. For this reason, the Film Producers Association there has decided to stop the shooting of all films from August 1.

According to the makers, barring select films like Pushpa and RRR, most of the films have suffered huge losses in the recent past. Still, the stars are demanding higher prices. The Sangh believes that the stars should reduce their huge fees keeping in view the demand of the time. At the same time, it is proposed to reduce the ticket price of an average film in cinemas from Rs 100 to Rs 70. The maximum price of multiplex is proposed to be reduced from Rs 150 to Rs 120.

It is worth noting that the cost of tickets in South Cinemas is not decided by the theater but by the government. But for most of the films, the government keeps almost the same price. According to the producers, there should actually be a different price range according to the budget of the film. It is worth noting that when RRR was about to release, the makers had to scramble to keep its prices slightly higher.

The producers also say that the Multiplex Association had agreed to keep a gap of four weeks between film releases and OTT releases during Kovid, but now this gap has been reduced again to eight weeks. It is also wrong to apply the same rule to all films. For a small budget film, this gap should again be reduced to four weeks. The Producers Guild has appealed not to shoot till some permanent changes are decided in the entire system of Telugu cinema.

The decision may impact the entire South India market and the entire Indian box office as Telugu cinema alone accounts for a third of the box office revenue of regional films in the country. Even in terms of pan-India collections, the share of Telugu films is 12 to 15 per cent. Original Telugu films alone accounted for 55 per cent of the total earnings at the Indian box office in the first quarter of the new financial year.

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