When was the last time you bought something from a billboard, newspaper or television advertisement? Gone are the days when these methods worked. If you are a brand then you need to reach your audience where they really are, on their smartphone. In today’s era, smartphones have made it easy for people to access anything in the world. People are preferring to stream on OTT platforms like Netflix and Amazon, rather than going to the cinema hall. Instead of going out to fancy restaurants, many people prefer to order food at home. Due to the coronavirus epidemic, it has become more and more apparent. Now how can you bring their attention to your brand? Through digital marketing.
In simple words, digital marketing is advertising through various internet media channels such as search engines, social media, websites, email and mobile apps. Digital marketers identify trends, analyze topics, do keyword research, write content, create ads and then help the brand reach potential customers.
Recognized by the Department of Promotion of Industry and Internal Trade (DPIIT), Influencivepress Digital Media is a digital marketing company that specializes in Search Engine Optimization (SEO). They provide services such as digital marketing, social media marketing, web development, influencer marketing and content marketing.
It is said that the right way to start anything is to stop talking and start doing it. This is what Shantanu Swaraj did. Shantanu of Jharkhand had a dream of doing something big in the world. But sometimes small cities suppress those dreams. That is why he founded his digital marketing company in Bangalore, the technical capital of India. His journey began in 2011 with blogging in his spare time. For some reason, it did not work and they had to be stopped. Apart from just blogging, he was also interested in programming. He kept himself updated with the latest trends and resumed blogging in 2016, but it did not work either. Still, he was not disappointed and took this opportunity to analyze his failures. He realized that the reason his websites failed was that he lacked SEO, content marketing, and other technical requirements. He came to know about the need of SEO and web marketing and decided to learn more about them. He learned about them by watching thousands of videos on YouTube and reading lots of books and articles. When ready, he started offering his digital marketing services to local brands and content creators as a freelancer. Practical experience is the best way to learn. Through hard work, he started his first company, Influencivepress Digital Media Pvt Ltd. Started. His company was recognized by the Department of Industry and Internal Trade Promotion on October 8, 2018. Influencivepress works with brands that want to reach their customers. They provide graphic designing, content creation, content marketing, influencer marketing and more to their customers. These technical tools help them stand out among their competitors. Shantanu is also a great proponent of #VocalForLocal and believes in supporting small, indigenous brands to grow and compete in the international market. His company believes in giving back to the people. He says that it helps not only the brand and their company but the entire community. He identifies himself as a growth hacker who uses cost-effective methods to build the brand’s customer base and create brand awareness. Some of the key areas he specializes in are:
- Web development
- Design & Branding
- Search engine optimization
- Facebook and Instagram Ads
- YouTube Advertising
- Social Media Marketing
- Content writing
His company has been one of the top digital marketing companies in Bengaluru for the last few years and aims to take his company nationally and globally. When a small child from a small town in India will read about them, they know that their dreams are worth coming true.
There are many benefits that can be found after hiring Influencivepress as your digital marketing for a brand. some of them are:
1) Affordable: Digital marketing has a much lower budget as compared to traditional marketing. They are effective and provide high return on investment. This is particularly attractive to small businesses and start-ups who have very low marketing budgets. They provide better benefits by cutting unnecessary marketing costs.
2) Flexibility: Digital marketing removes physical work from marketing. This can be done easily by anyone through their electronic devices. This saves a lot of time that can be focused on other areas of the company.
3) Accessibility: Today everyone has a smartphone and internet connection. It is very easy to reach them in a cost-effective way. Newspapers and TV are very limited in their reach. Digital marketing can reach anyone anywhere in the world if they have a smartphone.
4) Better Customer Service: Digital marketing not only allows companies to reach their customers but helps customers to give feedback to the company. Data collected from interactions with customers can go a long way in improving services, crafting better products, and maintaining genuine relationships with the customer.
Influencivepress is a specialist in their field of work. With almost 3 years of experience working with various brands, they can help identify your needs and deliver accordingly. Using their services will be the best thing for developing your brand.
No matter how good a product is, the brand cannot make any money if customers do not know about it. Following traditional methods of marketing, there is limited reach as no one is consuming that kind of media anymore. Now everything is available on our smartphones. At the touch of a finger, we have the whole world in front of us. With Influencivepress, Shantanu Swaraj will take your brand in front of people’s eyes. Digital marketing is the present and future of selling in the world. Without it, you risk fading into oblivion.