Government has made this plan to give benefit of e-commerce revolution to small shopkeepers
Government is launching a new platform named Open Network for Digital Commerce (ONDC), pilot project started in five cities.
In today’s era of internet, digital transactions are increasing rapidly. Various types of business are also going online now which is known as e-commerce. In this area of e-commerce, it has been seen that a few companies like Amazon and Flipkart have become dominant. Due to which small shopkeepers across the country are suffering a lot. With the aim of giving some new life to this mismatch situation, the Government of India on Friday launched Open Network Digital Commerce in Delhi NCR, Bengaluru, Bhopal, Shillong and Coimbatore. (ONDC) A pilot project has been started in the name of If everything goes well, the government hopes that a revolution like UPI can be brought through this platform too.
The main objective of this project of the government is to benefit small shopkeepers. The shopkeepers who join this project, their business expenses will be cut. Crores of such shopkeepers of the country will benefit from this and will get an opportunity to join the e-commerce system. Today the situation is such that comparatively less number of businessmen of the country are doing business by associating with e-commerce companies like Flipkart and Amazon. Those who are not associated with them are being harmed and there is an existential crisis. So much so that the monopoly of these giants is to such an extent that if they want, they can promote some businessmen and push back others.
The government has constituted a nine-member advisory committee for the project, which includes Nandan Nilekani of Infosys and RS Sharma, chief executive officer of the National Health Authority. The main objective of the composition of this committee is to To increase the acceptance of and rapidly find ways to promote it.
On Friday, ONDC was launched in 5 cities of the country for select customers, vendors and logistics providers. At present, the target is to connect 150 retailers. Giving information about this, Anil Agarwal, Additional Secretary, Department of Promotion of Industry and Internal Trade (DPIIT) has told the media that ONDC is a collective platform in which vendors or logistics providers or payment gateways will have to join voluntarily. Presently 80 companies are working with ONDC and their integration has reached various stages. These companies are building their apps for sellers, buyers, logistics providers or payment gateways.
Let us tell you that under ONDC, it is not necessary for the buyer and seller to be on the same platform. Under this, businessmen and customers can interact even while on their preferred platform. All platforms like Amazon, Flipkart, Big Basket, Grofers and Zomato will register on the platform created by DPIIT and QCI.
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