Even after stepping down from the captaincy, Kohli’s glory will continue, will remain a top paid celebrity!


Virat Kohli: Virat Kohli, the former captain of Team India, is a great cricketer as well as the biggest brand. 33-year-old Kohli is the country’s top paid celebrity. He has recently resigned from the captaincy of the Indian Test team. Kohli will no longer be seen captaining in any format. However, even after relinquishing the captaincy from all formats of the game, Kohli will continue to be the top paid celebrity in the country.

According to a report by Duff & Phelps, Kohli topped India’s most valuable celebrity brand with a net worth of approximately $238 million for four consecutive years. Futurebrands India MD and CEO Santosh Desai said that Kohli’s brand value will not be affected. However, he said that his form will be important. He also revealed that the Delhi batsman’s relationship with Anushka Sharma will ensure that his worth as a celebrity brand endorser is not reduced.

‘There will be a competition between Kohli and the new Test captain’

Santosh Desai further said that even now, Dhoni is in whatever advertisement you see on TV. Apart from this, many players like Sachin Tendulkar were in the headlines even in the last days of their career and even today they do advertisements. Harish Bijoor, CEO, Harish Bijoor Consults said that brand endorsements usually chase the top-ranked stars. He said that there will be a contest between Kohli and the new Test captain over the upcoming advertisement.

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