IPL 2022: BCCI expects big media rights deal worth Rs 45000 crore, plans to grab this channel

The Board of Control for Cricket in India (BCCI) is hoping for a massive media rights deal before the upcoming season 15 of the Indian Premier League (IPL 2022). Several networks, such as Sony Sports Network, global giant Disney Star Network, Reliance-Viacom18, and Amazon, among others, are in the fray to grab the IPL media rights. The Cricket Board of India will sell the television and digital broadcast rights of the IPL for four years. Between 2023 and 2027 through e-auction to be held in the last week of March. Invitation to Tender (ITT) can be called before 10 February. The e-auction will be conducted within 45 days from the date of issue of ITT. Reports suggest that BCCI could earn almost three times the amount it earned for the 2018-2022 cycle when Star India bought the rights for over INR 16,347 crore. Prior to Star India, Sony Pictures Networks held media rights amounting to Rs 8,200 crore for a decade. While it nearly doubled in 2018 when Star India took over the media rights, the BCCI now expects the amount to triple in the 2023-27 cycle. Reports say that it could be in the range of INR 40,000 to Rs 45,000 crore. It has been estimated that the windfall profit from the sale of IPL media rights could be much higher than BCCI President Sourav Ganguly’s prediction of Rs 35,000 crore. ( ipl 2022 )

𝘽𝙞𝙜 𝙉𝙖𝙢𝙚𝙨 𝙖𝙩 𝙩𝙝𝙚 𝙈𝙚𝙜𝙖 𝘼𝙪𝙘𝙩𝙞𝙤𝙣 💪🏻

A bidding war on the cards

Here are the 1⃣0⃣ Marquee Players at the 2⃣0⃣2⃣2⃣ #IPLAuction pic.twitter.com/lOF1hBCp8o

— IndianPremierLeague (@IPL) February 1, 2022

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Sports business in an investment mode

A top BCCI official was quoted as saying by InsideSport on Wednesday that Indian cricket is ready to harvest a bumper from the sale of the new cycle of IPL rights. Don’t be surprised if it reaches Rs 40,000 to Rs 45,000 crore. Let’s wait. The BCCI is likely to float the IPL media rights tender along with the IPL 2022 mega auction to be held in Bengaluru from February 12 to 13. Disney Star Network has said that they are willing to bid for the rights for the next cycle. K Madhavan, President, Walt Disney Co India and Star India said, “The sports business for us is in an investment mode and we will not shy away from investing heavily. We are excited at the renewal of all rights including IPL. As with many names, there could be a bidding battle to grab the rights of the media. Along with Sony Sports Network, two more entities, Reliance-Viacom18 and Amazon, are likely to apply. Sony has also expanded after its merger with Zee and the acquisition of IPL assets could give a huge boost to the network.

CSK becomes country’s first sports unicorn (ipl 2022)

Reliance-Viacom 18 may signal its entry into the larger Indian cricket market with an ambitious bid for IPL media rights, while Amazon Prime has already declared its intention to go for IPL rights wholeheartedly, cricket’s The events have started streaming. Other big names in the digital streaming era include Facebook and Google. The potential windfall gains is that IPL franchise Chennai Super Kings (CSK) has become the first sports unicorn in the country with a market cap to touch an all-time high of Rs 7,600 crore and trade in gray market trading in the Rs 210-225 price band. share is. The induction of two new franchises at record prices in the upcoming season and the expected financial gain from the sale of media rights to BCCI are two major reasons for the high share value of the India Cements-owned franchise. ( ipl 2022 )